If you have been wondering why your blog or business website isn’t getting as much traffic as you hoped it would, check on how your landing page is performing, assuming that you have created one for your website. Creating a well optimized landing page for your website is a strategic way of increasing website traffic and conversion rates. SEO optimization does not only apply to websites only but also landing pages. This is done so as to reach the right audience and potential customers. In this article, we will discuss the best practices on how to create landing pages that are SEO friendly.
What Is A Landing Page?
A landing page is the first page a visitor lands on after clicking a link. In other words, it’s the entrance page to a website. A landing page can be your blog posts or product page. The goal of this page is to receive visitors and convert traffic. These visitors land on this page from social media or ads. The two main types of landing pages include;
- Lead generation landing pages- The landing page’s call to action is a form that is used to collect data and leads from the visitor such as name and email address.
- Click-through landing pages- These are usually used for ecommerce websites. They describe a product in detail and pick the curiosity of the visitor on whether they are ready to purchase the product. The goal of these landing pages is to convince the visitor to click through to another page eg. the product page
Landing pages optimized using SEO best practices make it possible for search engines to better understand the purpose of your page and rank it higher in the search results page.
What Are The Best Practices For Creating A SEO Friendly Landing Page?
Include your keywords
Having an effective keyword strategy is the first step in making your landing page successful. When writing the landing page copy, add your keywords naturally and remember you are writing for your potential customers and visitors and not for yourself so make sure to write in a way that it will interest them and apply to them as well. You could make a list of keywords that relate to what your page is about then combine them to form long tail keywords. When you use long tail keywords you have a better chance of ranking higher than shorter keywords.
Ensure your landing page content has structure
When your content has structure, it will be easy for the search engine bots to read your content, analyze it and index it correctly as it will get to know what your landing page is about. This means your landing page has to have a title with your keywords included, an alt tag for your images that describe your content, headings to break up the content on your page and also any relevant internal links. Don’t forget to add some videos as well if possible. Most people do prefer watching videos than reading a whole block of texts as they are more engaging.
Check Your URL
Your landing page URL also gives away the content that will be found on the page. It not only informs the search engine bots but also the visitor. Your URL should be short not surpassing 65 characters. Avoid numbers in your URL and vague descriptions.
Monitor the speed of your landing page
Have you ever visited a website whose loading speed was painfully slow? I can guess the first thing you did was to click out of the website. Page speed is an important ranking factor when it comes to SEO. It’s also one of the factors that determine the user friendliness of your website. A slow loading page increases the bounce rate as the visitor will get frustrated and impatient hence they will click off your website and that’s the last thing you want. Use Google’s Pagespeed Insights to find out the pace at which your pages are loading. If it shows your page is slow, you can try speed it up by resizing your images or using a different hosting option.
Another way to build search engine rankings is by getting people to link to your page. Quality backlinks from authoritative websites will definitely boost your landing page SEO. If someone likes your content enough to link to your page means that the information in your content can be considered credible. One way to get backlinks is by creating original and unique content by doing in-depth research. You could also reach out to influencers in your industry who you would like your content and find it relevant. Start small by getting backlinks from smaller credible websites then you can climb up from there.
Make your landing page shareable
Including social media share buttons on your landing page makes it easy for visitors to share your content bringing other potential customers on board as well.
At Content Authority, our highly skilled team of professional content writers will have your landing pages well written converting your visitors into customers. Feel free to reach out to us.