Your blog, ultimately functions as the voice of your business. A blog can break down even the coldest of industries into responsive, interactive and most importantly human communicators. When considering why blogging should be a part of your business plan, one only has to look at the statistics. 

First of all, businesses that blog lock down 67% more leads than those without a blog. We know how important your rank is on the Google search engine, well Google LOVES blogs… so much so that it will increase your chance of being ranked higher by 434%. 

Consider Search Engine Optimisation  

Search Engine Optimisation (SEO) is a crucial element of good blogging, to get your blog up the top of the search engine you MUST optimise your content to satisfy Google. We know that 75% of browsers do not go past page one of Google’s search engine results. SEO requires use of relevant keywords, titles that reflect users’ searches/questions and the ANSWER to their search. At Content Authority, we specialise in SEO and can assist any businesses struggling to integrate SEO into their blog content. 

Do your research 

DO NOT just sit down and write your entire blog in under five minutes. Like anything, it takes careful planning and research to ensure you are writing relevant content. Choose your topic, organise an outline, conduct research (at least 30 minutes worth) and make sure your facts are correct. This will ensure you provide relevant, trustworthy content that reflects your business in the best way possible. 

Craft your content to your audience 

When it comes time to sit down and write your blog there are a few considerations. Firstly, who are you targeting? Consider the language they use when Googling something and the language they are likely to best respond to? For example a Funeral business heavy on the humour is not expected to be well received… just as a costume store that is very formal and wordy may not either.

Images, links and resources 

Appropriate imagery can be the perfect final touch on a great blog. Bear in mind the relevance of images you choose, be careful to pick images that you own or have rights to use. Backlinks are a great way to get users back to your other pages. At the end of a blog you may wish to include helpful resources relevant to the topic, this can assist in making readers feel like they truly have everything they need and do not need to go anywhere else regarding this topic. 

Don’t forget to edit 

There is nothing worse than reading a “professional” blog with a TYPO in it! This automatically decreases your credibility and can cause some grammar nazis to leave your page all together. Therefore, proofreading assists in checking the readability of your blog, flow and use of keywords. Ensure your blog is not too long or too short, add your links and images where appropriate. It is also a good time to make sure you haven’t been to repetitive and have a colleague read over it too. 

Most importantly, if it is your first attempt at a blog do not be too hard on yourself! Follow this guide and you are sure to churn out a decent piece of content. At Content Authority, we understand how many businesses may lack the time or resources to write blog after blog. As such we offer a team of expert content writers available to assist your business thrive in the Google search engine and see growing results! Do not hesitate to get in contact with our friendly team. 

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