Creating a social media campaign can really take a lot from you in terms of your time, energy and resources keeping in mind that it’s normally run for a short period of time. Though creating, an effective campaign will definitely do wonders for your business by improving its brand awareness. Most businesses believe that you have to have loads of money to make a campaign successful. As much as you will need to have the resources, what matters most is having a solid plan. In this article, we will guide you through how you can create an effective and competitive social media campaign that will help you increase your sales and visibility and also ways you can track your results.

What is a social media campaign??

A social media campaign is a series of coordinated activities aimed at achieving a specific business goal over a set period of time using one or more social media platforms whose results can be tracked and measured. These campaigns influence social media followers to feel or act in a certain way. Some of the business goals a campaign can focus on include increasing website traffic, building an email marketing list, improving your brand management, driving sales and much more. With that being said, let’s have a look at how you can build your campaign.

How to build a social media campaign

Before you build your campaign, ensure you have the right tracking tools first. There are a number that you can use both free and paid for. Examples of the tracking tools you can use include Google Analytics, Hootsuite, Sprout and much more. Having these tools in place will enable you to see if your campaign is on the right track before you go any further with it. Now let’s get to the building part.

Tap into trending topics

For this strategy, you have to do it in a very creative way. There are many ways you can find what’s trending and one of the best ways is checking your twitter. Other platforms include Reddit, BuzzSumo, BuzzFeed, Sprout Social etc. Find ways to match what your campaign is about to what’s trending but don’t force it. Forcing it only makes it look out of place leading to confusion. For example just recently the World Rally Championship was the talk of the town as the last one happened 18 years ago. As a business owner that would have been a great opportunity to jump on that exciting wave that everyone was talking about and tie the event with yours. For example, if your business manufactures energy drinks or sports wear, that would have been the best time to promote it with hashtags and captions that tie your drink to the event in a realistic and clever way. This strategy can work for most if not all businesses, you just have to be creative with it.

Research Your Competition?

It’s important that you check out what the businesses similar to yours are doing. Find out which ones have successful social media pages that are doing an amazing job and are successful, which companies had campaigns that performed well, what is their engagement like and what strategy do they use for their campaigns eg. do they conduct giveaways, have live sessions etc. Once you collect enough data from your research, try and implement those tips in your own unique way without having to copy every single thing they have done to the letter.

Keep things simple

It’s important that you keep your campaign as simple as possible. When we talk about simple, we mean a campaign whose promotional materials can be understood by the public. Try and make your slogan, graphics or videos self explanatory. Sometimes we are usually tempted to be fancy and extra but that move can actually cost you quite a lot. If your audience is struggling to understand what your campaign is all about, then I guarantee you have already lost them. Also a simple campaign is easy to share.

Get your audience involved

No matter the number of followers you have on your platform, ensure you engage in every way during your campaign. Take time to respond to their questions, comments, DM’s and ask them to give you feedback on what they think about your campaign in general. Taking the time to engage with your audience gives them a personal experience that they will never forget. These types of experiences and relationships keep your audience involved and loyal to your brand. You can decide to automate your responses if necessary.

Partner with other businesses?

They say two heads are better than one so why not partner with other brands and businesses. Collaborate with businesses that are in line with your brand and those who will benefit as well from your campaign. If in the case a partner mentions or features you on their page, do show your gratitude and from there build a long lasting mutual relationship with the business as you never know when you would want to collaborate with them again.

In conclusion, these are just some of the few tips that will help you create an effective campaign. Remember to track your performance and if one strategy doesn’t work try another one.

Read more: How To Define Your Target Audience For Better Conversion