If you’re serious about increasing web traffic and taking your business to the next level, you should really have a blog. Businesses that blog attracts more traffic than businesses that don’t. Blogging boosts optimization with fresh content for search engines, establishes you as a leader in your industry and strengthens relationships with the customers you have. There are no downsides to having a blog unless, of course, you’re too busy to write regular posts. If that’s the case, simply trust Content Authority with the job and we can deliver you regular blog content that works and converts.

Blog Writing

Blogs are one of the most essential elements of any online marketing strategy. The facts are clear. Hubspot has some enlightening statistics about the benefits of blogging. Companies that regularly blog attract a significantly greater amount of traffic and leads than those that blog on an occasional basis or not at all.

One in ten blog posts are compounding, so traffic to them via organic search increases over time. Over the course of its life, a single compounding blog post generates as much traffic as six decaying blog posts. If you want to grow your business, you need to be posting blogs. So how many blogs should you be posting? And how do you create a blog post that gets clicks rather than one that disappears in a dark corner of the web, unseen?

Content Authority are here to help. Blogs are just one of the many services we offer as part of your overall digital marketing and content strategy. Still not convinced that blogs are a great investment? Maybe you’re not sure how you can make your own blog stand out with so many already out there on the web. Here are some stats that will hopefully convince you otherwise.

Why You Should Have a Blog

Yes, there are a lot of blogs on the Internet. But people read the well-written ones, and share them! According to WordPress, over 400 million people read more than 23 BILLION blog posts each month. With a blog for your business, you can engage a lot more customers than you can without one.

In the U.S, according to the Huffington Post, six out of 10 customers made a purchase based on a blog’s recommendation in 2016.
And if you really want to ramp up your traffic you should be posting A LOT of blogs. HubSpot has stated that businesses that publish more than 16 blog posts a month get 3.5 times more traffic than businesses that publish less than five.

Blogs are versatile. When you write a new post, you can share it not only on your website but also on your Facebook page and other social media channels. The same goes for e-mail marketing. When they subscribe to your e-mails, customers can gain access to new blog posts pretty much as soon as they’re published.

A blog is a great investment for your business. But you need quality content. Don’t settle for dry, dull content that fails to convert. Let Content Authority deliver you quality content that both readers and search engines will love.

What Makes a Good Blog?

There are a number of elements that make for a winning blog post:

• It speaks to the reader’s needs. What are your customers looking for when they visit your blog? How can you best get the message across. Content Authority can take into account factors like target demographics, brand voice, style, length and other considerations in order to construct the perfect blog post for your customer base.
• It’s easy to read. There’s no point dunking your readers in a sea of big words and complicated jargon. Lay out what your audience wants to know in a straightforward fashion using simple language and your well on your way to crafting an engaging blog post. At Content Authority we keep it to the point.
• Contrary to what you may expect, long-form is better for rankings than short-form. It takes longer to read, but that’s not a problem if it keeps reader’s interest. Online marketing guru Neil Patel has said that according to a serpIQ study the average length of posts that appear in the top ten of search engine results is over 2,000 words. Longer content not only means readers spend more time on your site. It also performs much better on social media too. Source: Neil Patel
• It has a killer title and opening paragraph. Even if they get no further, most readers who arrive on your blog’s page will read the title and opening paragraph. It’s important to make them stand out. Content Authority will construct blogs with strong openings in order to entice readers to finish the rest – and to become your loyal customers.
• Showing, not telling. Rather than simply telling your audience how great you are, Content Authority will create blog posts that show who you are and what you can offer.