The trades play a very large part in the Australian economy. According to Safe Work Australia, tradies make up over 30% of the workforce. Many are self-employed or run small businesses. Although plumbers, electricians, builders and carpenters are among the most common (and highest paid) tradies in Australia, there are numerous other kinds including plasterers, butchers and cabinet-makers. For many young people fresh out of high school who don’t want to rack up HECS debts, a trade apprenticeship remains an appealing option.

Most of us who aren’t so hands-on will need the services of a tradie at some point. Yet just because tradies are in-demand doesn’t mean the industry isn’t competitive. Like other businesspeople, tradies need an effective marketing strategy to stand out among the competition.

But if your business is in the trades, you’re probably more concerned with working and making money than spending time on a marketing strategy. That’s why Content Authority are prepared to handle your marketing in order to help you rank on search engines and attract a steady stream of new clients. Here are a few tips for how tradies can effectively market their skills in 2019.

Use Blogs and Social Media

If you’re used to working with tools, you may have little time for or interest in blogging or posting on social media. Yet as well as helping you stand out in a unique way, blogs are one of the most effective tools to drive traffic to your site. Websites with a blog have a whopping 434% more indexed pages than websites without one.

Likewise, using a social media platform like Instagram will make your brand more visible and distinctive, especially among a younger audience.

The way that you respond to criticism on blogs and social media will impact the public perception of your business as well, so be professional.

Use Google Ads

While employing a search engine optimisation specialist can help you rank on Google without paid advertising (and so can Content Authority), there’s definitely a time and place for a Google Ads campaign. Google Ads will put you on the front page of Google and will get you new clients, but it depends how much you’re willing to spend. Google Ads works on a bidding system and the amount of cash you put in will impact how well your ads perform, as well as other factors like what kind of keywords you use and what day or time you run your ads.

Use E-mail Marketing

While no-one likes being spammed with unsolicited e-mails (or phone calls), e-mail marketing is an excellent way to stay in touch with existing customers. It’s also cost-effective and as many as 80% of business people believe it helps to retain customers. But you need to craft interesting, informative e-mails that inspire customers to click on the subject lines and to work with your business again in the future. Fortunately this is one of the areas that Content Authority can assist you with.

Use Testimonials

In an industry like the trades, word-of-mouth has always been a useful way to attract new customers. A modern way of using word-of-mouth that doesn’t depend on location is to include user testimonials on your website. If someone compliments your business online, ask them if you can use their words on your website. Reviews and testimonials let web users know that you’re prepared to do a great job and to stand by it.

Make Sure Your Website is Mobile-Friendly

It’s 2019. People are increasingly using mobile phones rather than desktop computers for Internet browsing. And if they’re looking up tradie websites on Google, it’s likely that whatever needs fixing has already occurred and they’ve got their phone in their hand looking for a solution to the problem. Not only that, but mobile-friendly websites also rank higher on Google. The search engine giant has realised the importance for mobile performance in the future and made changes to its algorithms. What further reasons do you need to have someone on your team making sure your website is mobile-friendly?

Here at Content Authority, we aim to help your business succeed. Visit our ‘Contact Us’ page in order to get started straight away.